Letter from the Chamber President and CEO
Dear Valued Member,
On behalf of the Red Deer & District Chamber of Commerce we wanted to reach out with a message of encouragement and positivity during this extraordinary time.
This global pandemic is a devastating event affecting us all, so know that you are not facing this crisis alone. A very small minority of businesses are able to continue ‘business as usual.’ Most have been required to take drastic steps to adapt to this reality including working remotely, refinancing, layoffs, and even closure. Fortunately, some have found a way to adapt, pivot, and maybe even turn a profit.
Government at all three levels has and continues to take action to address this crisis. It has been positive to see the 75% wage subsidy, deferral of WCB premiums, utility payments, and the deadline extension to file taxes. Chambers have called upon all levels of government to place an immediate halt on any new taxes, regulations, and fees as well as introduce other measures to provide financial relief to business. We recognize the need to not only survive this pandemic, but allow for the capacity to hold on to the employees and keep creditors at bay.
With so much ongoing uncertainty we urge you to reach out to your suppliers, your customers, your banker, and your landlord. It is in the best interests of all that accommodations are made that allow businesses to remain in operation.
As a Chamber we continue to urge the public to reschedule instead of cancelling, shop local, dine-in with takeout, buy gift cards for use at another time, and reach out to neighbours, friends, family members and colleagues to offer support. We’ve aggregated a number of resources to help inform and guide your decision making through this process and continue to be in touch with the Alberta and Canadian Chambers as well as local political and community leaders about ongoing supports for the near-term and developing a recovery plan as we get through this. We have also launched a campaign to bring awareness to the good-news stories still happening.
Be encouraged that better times lie ahead. The pandemic will run its course, the OPEC-Russia oil price war will come to an end, and pipelines will get built. Canadians and Albertans in particular, are renowned for their ingenuity and perseverance. As this crisis comes to an end, a semblance of normal will return and so will business opportunities and profitability.
Wishing you the best in this trying time.
Dustin Snider, President
Rick More, CEO